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- Adlibris, 113 kr plus 35 kr frakt. Till butik (öppnas i ny flik)
Slut i lagerFrakt 35 krDubbelkollad 27 okt. 09:10
113 kr
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- Lägst
- 112 kr
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- 113 kr
| 2026-09-15 | 112 kr · Lägst hos Adlibris |
|---|---|
| 2026-10-03 | Ingen butik hade produkten i lager |
| 2026-10-08 | 113 kr · Lägst hos Adlibris |
| 2026-10-21 | Ingen butik hade produkten i lager |
Om produkten
HOW DOES MAGIC HAPPEN?
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The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world,