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Michael Hutt

Business Marketing Management B2B

  • Vikt 0,82 kg

899 krhos Akademibokhandeln · exkl. frakt

1 295 kr skillnad mellan billigaste och dyraste butik i lager

899 kr2 194 kr

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Business Marketing Management B2B

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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

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Vikt
0,82 kg
GTIN
09780357039243

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