Death of Demographics

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn''t true at all. Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn''t tell us what will work now. Valuegraphics change everything. By focusing on deep values rather than surface habits or traits, valuegraphics uncover