Engaging Media: Fan Communities and Shock Advertisements

This volume contains adaptions of two excellent master theses that were written and defended within the international master’s programme media, communication, and cultural analysis at Södertörn University in 2023. Running since 2009, the programme has more than 100 alumni who are employed in the media, academic and education. In 2020, the programme coordinator together with the programme council and the department council, chose to distinguish the best theses in a printed volume. This is the fou