Ganni

This debut monograph from Danish fashion brand GANNI documents Scandi 2.0 style, a growing global community of confident, unapologetic women and the unending pursuit of building a responsible fashion company. Based out of Copenhagen, husband-and-wife duo Ditte and Nicolaj Reffstrup have built GANNI into a global fashion brand of the future in little over a decade. GANNI is at the forefront of responsible and transparent fashion with a cool and stylish approach that is constantly evolving. At the heart of the label lies a Scandinavian sensibility and an open to everyone attitude that celebrates creativity and individuality. This book captures just that—the global #GANNIGirl movement and diverse network of creatives that surrounds the brand, alongside its ongoing efforts to become the most responsible version of itself. World-class photographers, stylists, designers and artists gather here to tell the GANNI story, with archive designs, collections, and iconic collaborations woven