GANNI Playbook

''It’s Ganni’s journey from cult Scandi favourite to a leader in the sustainability space'' Emily Chan, Vogue This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business. In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future. ''GANNI offers a blueprint for how to embed sustainability from within'' Rachel Cernansky, Vogue Business ''What''s the secret to sustainable success? There is no secret. GANNI is willing