Grass-Fed Beef for a Post-Pandemic World

How can we learn from previous food production mistakes and pave a way for producing sustainable, nutritious, local meat? The Covid-19 pandemic exposed the vulnerabilities of our globalised food system and highlighted the desperate need for local and regional supplies of healthy meat. We must replace industrial feed models, which are responsible for significant climate emissions, nitrogen pollution and animal suffering. Grass-Fed Beef for a Post-Pandemic World outlines a hopeful path out of our broken food system via regional networks of regeneratively produced meat. In 2017, Ridge Shinn and Lynne Pledger went to market with Big Picture Beef, a company that partners with farmers across the northeastern United States to provide high-quality, 100% grass-fed beef. Their model has increased participating farmers’ access to wholesale markets, and their holistic grazing management techniques offer multiple benefits for the health and wellbeing of consumers, the environment and