Hall of Femmes : Paula Scher

Images that speak to contemporary audiences with emotional impact and appeal. Paula Scher began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined the design firm Pentagram as a partner. After a three decades of career, her images have come to be visually identified with the cultural life of New York City. Scher has developed identity and branding systems, environmental graphics