Handbook of Social Identity Research

A major development in psychology over the past 50 years is new knowledge about the psychological qualities humans have as social animals. People act and behave not only with respect to their individual temperament, needs, wants, and desires but are driven by collective interests-group forces that shape our world every day. In this Handbook leading experts from around the world harness advances in social psychology to illustrate what groups are, why they matter and how they function as part of our human psychology.The stakes are high as a central provocation of the Handbook is that in the face of major social, environmental and health challenges survival is dependent on the group-level of human psychology. Chapters explore how group membership and social identities are strategically chosen, mobilised, and harnessed to drive individual and societal transformation.The Handbook of Social Identity Research is an invaluable resource for those interested in the psychology of behaviour change. It will be of interest to scholars and students of social and behavioural sciences, including psychology, sociology and public policy. The practical and theoretical insights provide a comprehensive guide of what needs to change for "e;us"e; to change for the better.