Human First Marketing

Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations? The answer is human-first marketing. In this bold and practical book, Phil Treagus-Evans reveals the theories, strategies and tactics his social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last. You will learn how to: Harness the power of your audience with influencer marketing, relationship building community engagement, audience-driven content and paid ads that actually work. Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content. Build your personal brand and learn how to network your way to becoming an authority in your