
Leading in the Global Matrix
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Enter the matrix ..
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and discover a whole new reality for your organization. In today's global business world, many organizations are shifting away from decentralized, vertical structures -- with silo functions such as finance, HR, or operations -- to a 'matrix' model of cross-functional teams that work across a number of business units. When executed successfully, a matrix structure helps companies thrive in the modern market by better leveraging internal resources, eliminating duplication, spurring innovation, and driving enterprise-wide strategy. However, integrating matrix structures is often a challenge for organizations. John Futterknecht and Marty Seldman, PhD, have worked with some of the world's largest companies -- including PepsiCo, Disney, McDonald's, and Microsoft -- to investigate and conquer the challenges that arise with these highly integrated organizational structures. Through coaching hundreds of leaders and training thousands for on success in a matrix environment,