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HarperCollins Focus

Neuromarketing

198 krhos Adlibris · exkl. frakt

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200150100
snitt 198 kr15 sep.Idag
15 september 2026
198 kr
Lägst hos Adlibris
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198 kr
Snitt
198 kr
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198 kr
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2026-09-15198 kr · Lägst hos Adlibris
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Om produkten

The latest brain research is changing the way we think about sales

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How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain