Platform Business Navigator

Platform companies like Amazon, Alibaba, Apple or Google dominate today''s economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies. • Amazon and Alibaba are facilitators of transactions between sellers and buyers • Apple connects app developers with app users • Google facilitates transactions between ordinary web surfers and advertisers. Every product, service, and retail business has the potential to become a platform business, and