Real Negotations

Good negotiation skills are increasingly relevant and important in most positions and professions including management, sales and marketing, purchasing, project management, relationship management, HRM activities, supply chain management, and much more. This book focuses on must-have competences and insights: selecting the right negotiation strategy, choosing tactics for the negotiation a hands-on approach to the process, trust and how to generate trust, dealing with unethical negotiator behaviour, cognitive biases and their impact on decision making, interpersonal and intercultural issues, tools for preparing and evaluating negotiations. Written for Master's students as well as Bachelor's students and it has also long proven itself useful for professional practitioners.