Rockport Universal

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: • Consider • Empathize • Define • Research • Design • Validate And, features principles as diverse as: • Design is not neutral • Make the choice easy • Some complexity cannot be reduced • Map the ecosystem • So you think you can scroll • Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling