Run It Like a Business

Featured on Publishers Weekly 2024 Announcement Issue TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first. Running your arts organization like a business is your path forward to: • Grow audiences and keep them coming back again • Make our organizations more inclusive • Get younger attendees in the seats and on the donor rolls • Generate millions more dollars in