Southern Man

We treated our entertainers right. We got them paid. Other agents and promoters and managers showed them the money. We got them the money. We brought respect to the African American artist in America. We brought them prestige. We really cared about our artists and those who worked for us, and it was obvious because we fought like hell for them. So when you listen to some of that music today—an Otis Redding record or Percy Sledge or anyone from our shop—you’re not just hearing music but also the sound of iron being hammered and bricks being laid for those—especially African Americans—who are in the business today.”—Alan Walden Southern Man is the memoir of a life in music during one of the most racially turbulent times in American history. It presents the voice of Alan Walden—a remarkable, sensitive, humble, and brilliant man; a boy from