Weekend Language

Think about it: on weekends, we're all great communicators because our default is storytelling. When we go to a party on Saturday night, we don't talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, that's probably why you haven't been invited back to many parties). Instead we tell a story about something that happened on Wednesday. On the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. And what does our audience do with those stories? They engage. They ask questions. They laugh along. And then they walk across the room and say to their friends, neighbors, husbands, and wives, &quote;Hey, you should hear what happened to Heidi last week. This is classic.&quote; That's the portable, sticky communication Chip and Dan Heath talked about in their bestseller, Made to Stick. Nothing &quote;sticks&quote; like a good