When Études Become Form

Études is a fresh and a comprehensive look at a hot fashion-and-art at collective, documenting its evolution into an arbiter of contemporary cool. Based in Paris and Brooklyn, Etudes is one of most innovative brands in fashion and street wear today. With a look dominated by bold graphics and a sleek, relaxed silhouette intended for both men and women, the brand's unique, transatlantic style has drawn a young, sophisticated following. Established in 2012 by Aurélien Arbet and Jérémie Egry, Études' star rose rapidly, making it on the official calendar of Paris Fashion Week less that two years after its founding. Occupying a role more in keeping with insurgent Japanese brands from Harajuku, Études is a fashion label, a creative agency and publishing house with a focus on art & photography. With a goal of becoming a total lifestyle label, the brand's approach is demanding, coherent, consistent and resolutely contemporary. This book presents the wide array of fashion, art, and style that