Why Should Anyone Be Led by You? With a New Preface by the Authors

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders--men and women who are confident in who they are and what they stand for and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don''t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers'' hearts, minds, and souls. Authentic leaders are skillful at consistently being themselves, even as they alter their behavior to respond effectively to changing contexts. In short, the authors present a powerful case: that it takes "being yourself, in context, with skill" to be a successful, authentic leader--and they show you how to do exactly that. In this lively and practical book, Goffee and Jones draw from extensive research to