Write Useful Books

The goal of book marketing is to stop needing to do it Learn how to: • Scope your book into the world''s best solution for a certain type of reader • Test, improve, & iterate your ToC without needing to rewrite anything • Design a engaging reader experience that makes your book a delight to read • Discover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readers • Treat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop • Evaluate which of the four seed marketing options are best-suited for your goals, constraints, & skills • Write a book that endures & grows for years instead of fading into swift obscurity • Boost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don''t work Writing a nonfiction book is