You Are The Brand

Learn how to build your business around your expertise, ideas, message, and personality with this USA Today and Wall Street Journal bestseller. It''s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? What works is finding a happy medium between those who sell a false version of themselves and those who overshare in the name of authenticity. Here''s a simple question that can serve as a litmus test for you: "Can I build a campfire around what I''m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today''s most